“Mountains of rigorous research show that campaigns should be having personal conversations with voters at their doors. Even if field operatives have racked up millions of ‘door knocks,’ when one looks under the hood of these operations, there often isn’t much reason to believe they’re having many quality conversations with voters at all.”
(Vox.com: November 2014. Experiments show this is the best way to win campaigns. But is anyone actually doing it?)
Rocky Mountain Voter Outreach (RMVO) prides itself on keeping clients up-to-date about progress on their respective projects. A daily report is sent each morning which includes:
Rocky Mountain Voter Outreach (RMVO) prides itself in delivering high-quality outreach for every project we manage. Whether directing petition drives to get a candidate on the ballot, providing general candidate or issue education, or leading the final push to ensure success, we work consistently through all stages of the campaign with unmatched attention to detail and professionalism. Here are some of the steps we take to go above and beyond for our clients.
Hiring Locally: Hiring locally is always a priority in order to bring an authentic community feel to the campaign. RMVO has extensive experience recruiting and training new employees from within a targeted area that best benefits the campaign.
Canvasser Profile: RMVO’s canvassers are well-informed with a keen sense of the importance of face-to-face conversations. RMVO hires professional outreach canvassers who have door-to-door canvass experience. All of RMVO’s canvassers are held to an extremely high standard with regard to communication skills and appearance.
Background Checks & Screening Process: Our clients demand high-quality communicators to deliver their messages. To meet that need, all of our applicants are subject to a full background check. In addition, applicants are interviewed using specific questions to make sure they are passionate about the issues or candidates involved in the project.
Rigorous Training Program: RMVO prioritizes the importance of continual training. Every canvasser begins with an in-depth orientation which includes issue education, canvassing technique, technology training, and script memorization. Professional and courteous conversation skills and knowing how to make an assumptive ask are emphasized daily.
Advanced Trainings: While a solid foundation is important, our continued advanced trainings make RMVO’s canvassers some of the best in the nation. RMVO’s canvassers are highly-trained both in the field and in a classroom about person-to-person communication. RMVO’s canvass directors are in the field every day working with every staff member, from the newest employee to the most experienced canvassers.
RMVO’s use of expanded software and handheld technology make us pioneers in the citizen outreach industry. Every canvasser carries a handheld device that provides instantaneous data and tracking abilities. Real-time data analysis and seamless integration with the other elements of your campaign maximizes each dollar spent by the campaign.
Voter Activation Network (VAN): Provides the ability to cut and distribute targeted canvass area (turf) and to analyze and sort target data based on multiple layers of demographic data. RMVO canvassers are experts at the use of VAN and are able to use data collected at doors to shape each stage of the ground game.
MiniVAN: This is the application that allows us to use the RMVO handheld devices to deliver data from VAN to canvassers in remote locations and vice versa.
Individual Voter Targeting: Targeting is an essential piece of any good ground game. Individualizing that targeting is even more critical. We collaborate with the campaign to implement the correct targeting based on the area we will be canvassing.
Real-Time Monitoring: All canvassers carry handheld digital technology connected to LTE data, providing real-time data analysis and an extra layer of accountability for all RMVO canvassers.